The story of the name

In Arabic, wazana means to weigh. From the same root come mizan, the scale, and itzan, the state in which the two pans come to rest and neither one outweighs the other. A whole word for being in balance.

The old merchant carried his scale wherever he traded, because profit that is never weighed is profit that quietly leaks away. The scale has changed since. The market moves every second, leverage multiplies the gain and the loss alike, and the decision is made in a moment of fear or of greed.

Itzan does not tell you what to buy or when to sell, and it never touches your money. It takes your own record and puts a number on the moments you lost your balance: the leverage, the sale at the bottom, the trade you opened to get even. Then every morning it shows you your balanced twin, the same you making the same decisions, except that it never lost its balance.

One word sits on our mark: tamahhal, slow down. Not advice to stop, but to weigh before you act.